Something unusual happened today - I stopped to gawk at a bicycle.
It was a mildly smoggy winter morning in Noida, and I was driving down one of those long, flat, tree-lined service roads running parallel to the expressway when I went past a man riding a bicycle. On the face of it this was nothing out of the ordinary - the bicycle was one of those black, clunky, mass-produced models and the man seemed like a factory employee, with his head covered in a muffler, a small bag on his back, going down the road - except for the fact that he was not pedalling his bicycle!
Having never seen such a thing before, I pulled up a little ahead, and requested him to stop. The cyclist gladly obliged, and with the pleased look of a man accustomed to such attention, explained that he had got this fitting at a workshop in Badarpur, Delhi. It had cost him about INR 15,000 and that the battery lasted him quite comfortably for his 40 km commute everyday.
These units are manufactured by new company called Accelero Cycles India Ltd., and sold under the brandname "eBik". Founded by a youngster named Anant Jain, this startup aims to make 'affordable, eco-friendly, motorised mobility for everyone'.
How will ACIL take on established companies like Hero Cycles which has come out with a range of electric bicycles under the brandname "Lectro"? Is there sufficient demand for retro-fitted budget cycles? Does the enterprise have a network of service centres? As of now not there is not much information about this company in the public domain.
The answers to these questions may unfold in the days to come, but one thing is sure - as of now, the company has at least one happy brand ambassador on this side of Yamuna!
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REFERENCES & LINKS
* eBik - https://ebik.in/product.html
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